I translate complex research into clear, actionable plans
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SERVICES
SERVICES
INNOVATION
Ideas built on human insight and whitespace opportunity — framed for commercial traction
Opportunity mapping & concept development
Innovation pipeline design & portfolio strategy
Co-creation workshops & prototyping
Competitive & cultural intelligence
CONSUMER INSIGHTS
Behavioral truths decoded and framed for action, not just understanding
Custom qualitative research (ethnography, IDIs, digital diaries)
Quant surveys, segmentation, & validation
AI-powered synthesis + sensemaking
Inclusive research design for diverse audiences
Trend forecasting and early signal strategy
BRAND STRATEGY
Differentiated brand positioning based on market need and human truths
Brand territory development & whitespace opportunity
Value proposition and positioning
Naming and messaging
Brand architecture
Mission, Vision, Values
ABOUT ME
MY SUPERPOWERS
Hi! I’m Amanda — a hybrid strategy leader who helps brands turn deep human insight into clear, actionable strategy.
I’ve worked across industries and around the world — leading strategy, insight, and innovation work for 60+ brands, from Series B startups to Fortune 100 giants. My clients span tech, CPG, finance, health, retail, and beyond. I've learned from the best at Deloitte, ?What If! (part of Accenture), Landor, Sylvain, COLLINS, Board of Innovation and now partner with ambitious teams ready to move.
I work at the intersection of research, creativity, and business — toggling between 10,000-foot vision and 10-inch detail. Whether I’m framing an insight, naming a product, or aligning a cross-functional team, my goal is always the same: to turn ambiguity into clarity, and insight into action.
Outside of work, I’m usually doing yoga, learning about somatic practices and polyvagal theory or baking my way through the NYT cookie list.
Turning ambiguity into strategic clarity
Leading cross functional workshops that drive alignment
Translating research into strategy that teams will use
Understanding what people mean. Acting on what they need
Partnering with AI to push thinking and pressure-test ideas
Bringing humanity and structure to messy problems
PAST WORK
PAST WORK
Luxury beauty brand membership program
Airline flight experience including new to world tech backed meal service
Credit card offer including point structure and bonuses
3 Year innovation portfolio and roadmap for beverage brand
Insights and product innovation concepts for female athletes
Cat and dog pet food insights and innovation portfolio
Brand strategy for AI customer experience company
Brand repositioning for global financial services company
Brand architecture for B2B government SaaS platform
Positioning and naming architecture for financial lending products
Naming architecture for VR products and features
Mission, vision and values for North American talent company
3 Year global expansion strategy for beverage brand
5 year financial model and GTM strategy for B2B Insuretech platform
Culture diagnosis and design of company wide Innovation Accelerator program
Stakeholder alignment around audience segmentation for global tech company
5 Year financial modeling for subscription box company
Innovation behaviors and mindset training program for high potential employees
BRAND EXPERIENCE
BRAND EXPERIENCE
amanda@amandakou.com
found in brooklyn
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